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Rugby Stadiums

NSL CRM Ticketing is a fully-integrated and scalable system that provides a solution to your ticketing needs

NSL CRM Ticketing is a fully-integrated and scalable system that provides a solution to your ticketing needs, whether it be Membership , ticket sales and merchandise .

a comprehensive range of Rugby Stadium, online ticketing, subscriptions, hospitality, fund-raising and patron management capabilities.

NSL CRM Ticketing has been developed in consultation with established venues, event organisers and professionals.

Seating plans can be bespoke to individual needs, no need to worry if its a home game or an away game tickets can be sold for both. NSLCRM will also handle merchandise sales against the contact so when you change the new seasons kit why not email the customers who purchased last year and increase your ROI.

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NSL features for Rugby Stadiums

  • Targeted Marketing icon

    Targeted Marketing

    Targeted Marketing

    Data gathered about your customers and their buying habits can be queried at any time.  Flexible selection criteria allow you to target your customer and prospect data against specific criteria and build a marketing list of contacts which whom you wish to communicate with.

    Marketing campaigns can be created and managed detailing budget, tactics, customer demographic and post campaign logging of responses so you can measure marketing ROI. ‘Quick Campaigns’ can be created for telephone, email or mail merge direct marketing activities.

    In addition, your data can be extracted into a flat file (CSV) to be further analysed or imported into compatible third party marketing tools.

  • Ticketing: On-line Customer Portal icon

    On-Line Booking Portal

    On-Line Booking Portal

    NSL CRM Ticketing offers an Online Portal which can be used by customers to manage their account details, as well as to browse and purchase tickets, merchandise and pay for them securely. Our seat selection process uses a real-time seat plan so customers can view and select available seats without the risk of duplicate bookings. Because the seat plan is produced entirely in HTML, which is inherently compatible with all browsers, there is no need for the customer to download third party applications such as Flash or Java.

    The Portal can be styled to integrate seamlessly with your existing website. A deep linking feature for events is also included which allows you to embed links into your own website and can be used to send customers directly to a specific instance of an event. An API is available for integration into existing solutions.

    Credit/Debit Card payments are taken securely via a Payment Service Provider.

  • Ticketing: Merchandise icon



    Non-ticket sales such as programmes, posters or t-shirts can be processed as Merchandise sales, each with stock levels and associated images or descriptions available to browse.

    Gift Vouchers can be sold and printed on ticket stock, or emailed directly to a customer for at home printing at their convenience.  These same gift vouchers can be securely redeemed in the system at a later date to ensure the value is not overused.

    Bundles and packages of items can be sold collectively.  For example you could sell a Family Bundle that contains 2 Adult, 2 Child Tickets plus some associated merchandise all at a discounted rate.

    The system is also capable of processing donations and associating the donation with custom funds. This functionality is available both within the box office and online.

  • Ticketing: Ticket Despatch icon

    Ticket Despatch

    Ticket Despatch

    Sold tickets  can be printed directly onto branded ticket stock via a compatible ticket printer or via a wristband printer ready for despatch to the customer.  You can design the ticket layout utilising the “Ticket Layout Designer”, which contains multiple interchangeable designs and can be used to format the text on the ticket.

    Alternatively, eReceipts and eTickets can be emailed directly to customer for printing at home or pre-printed tickets can be despatched.

    Delivery charges can be configured by geographical location or merchandise weight and can be hidden from selection if tickets are bought too close to the show for them to be posted in time, where instead Box Office collection can be made available.

  • Ticketing: Box Office & Telephone Ticket Sales icon

    Box Office & Telephone Ticket Sales

    Box Office & Telephone Ticket Sales

    Search for performances by date, category, and venue amongst other criteria.

    Tickets can be sold via reserved seat plans for auditoriums, grandstands, car parks, restaurant table plans or via unreserved spaces with a fixed capacity. Seats can be sold & paid for, or they can be reserved by Box Office staff (such as wheelchair spaces) to be paid for later with no risk of the seat being selected by another customer.

    Customers can be added to a waiting list to secure tickets for a sold out show should extra tickets become available and tickets can be cancelled & refunded or credit notes can be issued to the customer according to your refund policy.

    High capacity stadium seat plans can be separated into areas to help scale the seatplan into manageable sections – any number of different seat plans can be designed using a drag and drop design tool.

  • Ticketing: Multi-Site & Scalability icon

    Multi-Site & Scalability

    Multi-Site & Scalability

    Divide your Operations by Venue with ability to cross sell by Geographical region or to operate in self contained Business Units, each with their own branding.

    The solutions allows your users to access the system from anywhere with an internet connection and web browser, allowing for mobile box offices  to be set up at the gate of an event.

    Depending on the scale of your operations, the MS Dynamics CRM solution can be deployed across multiple servers to give it the Hardware to support the demand.


Pricing model below is for cloud based, on premise please call for more information

Management Licence

Every CRM installation needs at least one management licence.

£75 per licence p/m

Sales licences

Our licences get cheaper the more users you have. Decide how many front-of-house/telephone operators you'd like and select an appropriate size.

S 1-10: £35 per user p/m M 11-20: £30 per user p/m L 21+: £25 per user p/m

Customer Portal Licence Cost

If you'd like your customers to be able to book tickets themselves on-line, you'll need a customer portal licence.

£100 p/m

Transaction Charges

There are no per-transaction costs passed onto you


Standard Support

Standard support, M-F 09:00 to 17:30, is included with all NSL CRM licences. Enhanced support is available on specification

Individual support packages available to suit your needs


We will provide a personalised quote based on your implementation requirements

Time and materials on specification

Find Out More

Learn more about NSL CRM Ticketing for Rugby Stadiums.

Learn more about Ticketing
Request a demo