Theatre Ticketing NSL CRM Ticketing originally began its life as a Theatre Ticketing solution. Over the years the product has been expanded and fine-tuned to meet the needs of a number of clients requiring varying degrees of functionality. Although NSL CRM Ticketing has now grown to be able to cater for large sporting events and […]
NSL CRM Ticketing originally began its life as a Theatre Ticketing solution. Over the years the product has been expanded and fine-tuned to meet the needs of a number of clients requiring varying degrees of functionality.
Although NSL CRM Ticketing has now grown to be able to cater for large sporting events and concerts, the product still maintains its modern, user friendly interface and simplicity of use.
Using the streamlined event setup process, a simple new event can be created, configured and on sale within minutes. This has proven to be a popular feature with some of our theatre clients; especially when a show is to be put on at short notice and tickets need to be on sale “ASAP”.
Our theatre ticketing solution is built on top of Microsoft Dynamics CRM, a powerful customer management and marketing system, NSL CRM Ticketing allows for the capture of customer marketing data at the point of booking. The CRM system can then be used to create marketing lists, analyse customer demographics and create reports on booking statistics.
Customer donations can be a vital asset in raising funds, especially in smaller theatres. That is why our theatre ticketing software includes functionality to promote donation campaigns. These campaigns can even be set up to appear on the ticketing website which would allow a customer to easily select an amount or to specify their own custom amount which will be added to the cost of their purchase.
An online presence has become a huge asset to ticket sales that’s why NSL CRM Ticketing has the option of deploying a ticketing website on which tickets to any upcoming shows can be advertised and sold. The website itself is designed with simplicity and usability in mind, to ensure that even the least tech-savvy of patrons are able to navigate the booking process with ease and be confident in their purchase.
NSL features for Theatre Ticketing
Data gathered about your customers and their buying habits can be queried at any time. Flexible selection criteria allow you to target your customer and prospect data against specific criteria and build a marketing list of contacts which whom you wish to communicate with.
Marketing campaigns can be created and managed detailing budget, tactics, customer demographic and post campaign logging of responses so you can measure marketing ROI. ‘Quick Campaigns’ can be created for telephone, email or mail merge direct marketing activities.
In addition, your data can be extracted into a flat file (CSV) to be further analysed or imported into compatible third party marketing tools.
On-Line Booking Portal
On-Line Booking Portal
NSL CRM Ticketing offers an Online Portal which can be used by customers to manage their account details, as well as to browse and purchase tickets, merchandise and pay for them securely. Our seat selection process uses a real-time seat plan so customers can view and select available seats without the risk of duplicate bookings. Because the seat plan is produced entirely in HTML, which is inherently compatible with all browsers, there is no need for the customer to download third party applications such as Flash or Java.
The Portal can be styled to integrate seamlessly with your existing website. A deep linking feature for events is also included which allows you to embed links into your own website and can be used to send customers directly to a specific instance of an event. An API is available for integration into existing solutions.
Credit/Debit Card payments are taken securely via a Payment Service Provider.
All aspects of an Event can be set up and configured in the system by users with the relevant security roles. This ranges from Production Names, Descriptions, Associated Merchandise, Interest Categories to Promoters, Producers and Sponsors. Date selectors allow for a whole range of dates & times to be created in minutes, with the flexibility for each show to differ from the rest in terms of seat plans & pricing.
You can get a Production on sale within minutes both in the Box office and on-line. Any changes made are real time, so if you need to add or remove extra seats from a show, introduce a new concession discount or promotional code, or take a performance off-line you can do so easily and see the results straight away, allowing you to be self-sufficient.
Tickets can be separated into Price Bands depending on the location within the seat plan or the venue, or to vary the price of Matinees against Evening or Weekend shows.
Concession discounts can be set up to allow for discounts such as Child, Student, Over 65 to be selected and which customers can select themselves online. You can configure promotional code discounts whereby a customer enters a promo code they have received via Marketing at the point of sale and enables you to track the effectiveness of the marketing campaign.
Optional Transaction Fees, Credit Card Charges, Bookings Fees, Handling Fees and Delivery Fees can all be configured.
Customers can signup for any membership schemes you provide at any applicable charge. Memberships can be date driven, and can be configured to allow for Upgrades or for Renewals once they have expired.
Members can be entitled to Membership Discounts on Tickets or even allowed to buy tickets for Invitation/Member only Events that non-members cannot purchase.
Membership payment can be taken via Cash or Credit/Debit card or via Direct Debit collection.
Microsoft Dynamics CRM is integrated with an industry standard reporting engine called ‘SQL Reporting Services’.
Through ‘Reporting Services’ a number of Box Office Reports have been pre-built and come supplied with the system, including End of Day Cash Up, Income Summary and Matured Performances. Custom reports can be built and imported into CRM and via the report wizard and an Adhoc Query builder which can interrogate the data in almost any way you see fit without the need for a fully-fledged report to be built.
Built in security roles means that sensitive data can be hidden from users as required. Data can also be extracted via Spreadsheets or CSV files for further manipulating in Microsoft Office Excel or for importing into third party financial/accounting packages.
Box Office & Telephone Ticket Sales
Box Office & Telephone Ticket Sales
Search for performances by date, category, and venue amongst other criteria.
Tickets can be sold via reserved seat plans for auditoriums, grandstands, car parks, restaurant table plans or via unreserved spaces with a fixed capacity. Seats can be sold & paid for, or they can be reserved by Box Office staff (such as wheelchair spaces) to be paid for later with no risk of the seat being selected by another customer.
Customers can be added to a waiting list to secure tickets for a sold out show should extra tickets become available and tickets can be cancelled & refunded or credit notes can be issued to the customer according to your refund policy.
High capacity stadium seat plans can be separated into areas to help scale the seatplan into manageable sections – any number of different seat plans can be designed using a drag and drop design tool.
Non-ticket sales such as programmes, posters or t-shirts can be processed as Merchandise sales, each with stock levels and associated images or descriptions available to browse.
Gift Vouchers can be sold and printed on ticket stock, or emailed directly to a customer for at home printing at their convenience. These same gift vouchers can be securely redeemed in the system at a later date to ensure the value is not overused.
Bundles and packages of items can be sold collectively. For example you could sell a Family Bundle that contains 2 Adult, 2 Child Tickets plus some associated merchandise all at a discounted rate.
The system is also capable of processing donations and associating the donation with custom funds. This functionality is available both within the box office and online.
Our hosted environment option is hosted in a cloud deployment from a UK based Data Centre accessed by a secure web browser using HTTPS. Operators/staff members log into the system by username & password, each with configurable security roles and permissions to control who has access to which data and functionality, with audibility to trace who has been making changes. Further information on our Secure Data Centre can be found here: Nouveau-Net – Data Centre.pdf
Credit/Debit card payments are taken securely via a third party, PCI Compliant Payment Service Provider of your choice, meaning no credit card details are put at risk or ever passed through the system.
Ticket sale data can be exported into ticket/barcode scanner systems at the point of entry to the event to ensure only valid customers can gain access.
The system is also available as an on premise solution which can be deployed on your own hardware on your network. This option may be desirable if you already have (or would prefer) a Microsoft Dynamics CRM solution in house.
Pricing model below is for cloud based, on premise please call for more information
Every CRM installation needs at least one management licence.
|£75 per licence p/m|
Our licences get cheaper the more users you have. Decide how many front-of-house/telephone operators you'd like and select an appropriate size.
|1-10: £35 per user p/m||11-20: £30 per user p/m||21+: £25 per user p/m|
Customer Portal Licence Cost
If you'd like your customers to be able to book tickets themselves on-line, you'll need a customer portal licence.
There are no per-transaction costs passed onto you
Standard support, M-F 09:00 to 17:30, is included with all NSL CRM licences. Enhanced support is available on specification
|Individual support packages available to suit your needs|
We will provide a personalised quote based on your implementation requirements
|Time and materials on specification|
Find Out More
Learn more about NSL CRM Ticketing for Theatre Ticketing.Learn more about Ticketing